PinnedPublished inBetter MarketingBumble Rebrand: Why Everyone’s Talking & What Marketers Can LearnFrom positioning to marketing, here’s why everyone’s talking about BumbleMay 15, 202428May 15, 202428
PinnedPublished inThe StartupTo Keep Your Readers Hooked, Pitch Them Their Own IdentityIf you want to write persuasively, learn from Nike to master this step.May 4, 202346May 4, 202346
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Published inBetter Marketing3 Proven Methods to Increase the Conversion Rate of Your Email MarketingA year of experimentation in 6 minutesAug 22, 202417Aug 22, 202417
Published inBetter MarketingHow to Use Marketing to Make Boring Fun: Online BankingRevolut, Wise, and Monzo are replacing traditional banks through marketing strategies.Jun 9, 202410Jun 9, 202410
Published inMind CafeThe Painful Pleasure of Falling and FailingFailing and evolving is life’s greatest rewardMay 5, 20241May 5, 20241
Published inBetter MarketingA “Bloody” Hell Marketing: The Knix Approach to Femvertising Done RightPleasure, inclusivity, and defying societal norms — a deep dive into Knix’s marketing strategyJan 9, 20248Jan 9, 20248
Published inBetter MarketingThe Marketing Campaign That Killed Over 200,000 PeopleHow OxyContin became a hit in the US and created a heroin addictionSep 6, 202320Sep 6, 202320
My Session on Medium Day: Pre-Submit Your QuestionsSpoilers: There’ll be storytelling tips for non-native writersAug 6, 20231Aug 6, 20231
