If you want to write persuasively, learn from Nike to master this step. — How do you write sentences that will grab your readers by the neck? How do you influence them, so they won’t want to get out of the hook? We’re the most impatient species on earth and get bored of what we read in a few seconds. But we also tend…

Apple releases its mixed-reality headset in the most emotional way possible — Steve Jobs had a vision for Apple — to create deep connections with customers. He wanted the product to empathize with humanity. He aimed for people to feel an emotional bond and genuine love for the product, even before utilizing it. And boy, did he succeed. Billions of people felt…

This sex toys brand revolutionizes the market and give you sustainable orgasms. — Meet Love Not War. This company brings a sustainable stance to the sex toys industry by encouraging you to break up with your shower head. Why? According to research, nearly 23% of women masturbate in the shower. If you live with others, shower masturbation gives you peace of mind, where…

“A brand becomes stronger when you narrow its focus.” — Al Ries — In today’s fast-paced business landscape, new ideas and brands constantly emerge. Entrepreneurs pitch their concepts in every corner like they’re newsies in the 1900s. How do you make yourself heard in the marketing traffic jam? The market is flooded with products offering similar values. Plant-based milk alternatives, vegan snacks, chocolates…

My contract ended at Apple, then I got rejected by my dream company in the last step. — Three years ago, in 2020, I applied to work as a specialist for Apple. I never heard back — that is, until 2022 when I received an email: an invitation to interview for Apple. It felt like a miracle reaching its destination after two years. The role required me to…

It’s difficult to cure loneliness if it’s become a condition. — Today I went to the gym when the clock struck twelve. There were familiar faces: the girl who walks too fast on the treadmill for too long. As if she wants to compensate for something she lost in life. A dog? A high-school friend? A memory? I’ll never know. Today…

Here are some ways to disassociate your identity from your work — “So, what do you do?” A guy I recently met asked me this after two minutes of conversation. “Ah, uhm…” I stuttered for a while before having the courage to say: “I’m… I’m unemployed right now.” “Damn,” I thought, “I’d felt so proud of myself two months ago when people…

Popping brands make plant-based alternatives delicious for both eyes and stomach — I felt encouraged toward a plant-based lifestyle in an aisle. Veganism has seen a boost over recent years, with more people giving up meat and dairy. Studies predict that by 2040, only 40% of the global population will eat meat. This lifestyle change has resulted in a growing demand in…

Avoiding the sex talk didn’t make me avoid sex — When I first swallowed a Plan-B, the shame hit my body, and I cried. I was 19 and felt stupid for not being careful enough. The voice in my head repeated: “You should have realized when the condom broke off.” …