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Buse Umur
Buse Umur

930 Followers

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Published in

Human Parts

·Pinned

​​I Lost My Pride When I Came Out

It’s been a year since I came out to my parents and got rejected — there’s nothing to be proud of. — A year ago, I spoke the unspeakable. I looked my parents in the eye and told them I’m bisexual and that I have a girlfriend. My mom and dad were the kindest people I’d ever known. They taught me to respect people fully and deeply under any circumstance, but that…

Pride

6 min read

​​I Lost My Pride When I Came Out
​​I Lost My Pride When I Came Out
Pride

6 min read


Published in

The Startup

·Pinned

To Keep Your Readers Hooked, Pitch Them Their Own Identity

If you want to write persuasively, learn from Nike to master this step. — How do you write sentences that will grab your readers by the neck? How do you influence them, so they won’t want to get out of the hook? We’re the most impatient species on earth and get bored of what we read in a few seconds. But we also tend…

Writing

5 min read

To Keep Your Readers Hooked, Pitch Them Their Own Identity
To Keep Your Readers Hooked, Pitch Them Their Own Identity
Writing

5 min read


Published in

The Startup

·2 hours ago

A Scary Tech Product Never Felt So Human — Thanks to Apple’s Copywriting

Apple releases its mixed-reality headset in the most emotional way possible — Steve Jobs had a vision for Apple — to create deep connections with customers. He wanted the product to empathize with humanity. He aimed for people to feel an emotional bond and genuine love for the product, even before utilizing it. And boy, did he succeed. Billions of people felt…

Apple

5 min read

A Scary Tech Product Never Felt So Human — Thanks to Apple’s Copywriting
A Scary Tech Product Never Felt So Human — Thanks to Apple’s Copywriting
Apple

5 min read


2 days ago

Breaking Up With Your Shower Head: Meet Your Eco-Friendly Vibrators

This sex toys brand revolutionizes the market and give you sustainable orgasms. — Meet Love Not War. This company brings a sustainable stance to the sex toys industry by encouraging you to break up with your shower head. Why? According to research, nearly 23% of women masturbate in the shower. If you live with others, shower masturbation gives you peace of mind, where…

Marketing

5 min read

Breaking Up With Your Shower Head: Meet Your Eco-Friendly Vibrators
Breaking Up With Your Shower Head: Meet Your Eco-Friendly Vibrators
Marketing

5 min read


Published in

The Startup

·Jun 1

People Don’t Just Care About Your Products, They Care About Your Stance

“A brand becomes stronger when you narrow its focus.” — Al Ries — In today’s fast-paced business landscape, new ideas and brands constantly emerge. Entrepreneurs pitch their concepts in every corner like they’re newsies in the 1900s. How do you make yourself heard in the marketing traffic jam? The market is flooded with products offering similar values. Plant-based milk alternatives, vegan snacks, chocolates…

Marketing

6 min read

People Don’t Just Care About Your Products, They Care About Your Stance
People Don’t Just Care About Your Products, They Care About Your Stance
Marketing

6 min read


May 2

If The Universe Is Teaching Me A Lesson, To Hell With It

My contract ended at Apple, then I got rejected by my dream company in the last step. — Three years ago, in 2020, I applied to work as a specialist for Apple. I never heard back — that is, until 2022 when I received an email: an invitation to interview for Apple. It felt like a miracle reaching its destination after two years. The role required me to…

Self

6 min read

If The Universe Is Teaching Me A Lesson, To Hell With It
If The Universe Is Teaching Me A Lesson, To Hell With It
Self

6 min read


Apr 18

Loneliness Is A Poison That Sits Between My Bones

It’s difficult to cure loneliness if it’s become a condition. — Today I went to the gym when the clock struck twelve. There were familiar faces: the girl who walks too fast on the treadmill for too long. As if she wants to compensate for something she lost in life. A dog? A high-school friend? A memory? I’ll never know. Today…

Loneliness

6 min read

Loneliness Is A Poison That Sits Between My Bones
Loneliness Is A Poison That Sits Between My Bones
Loneliness

6 min read


Published in

ILLUMINATION

·Apr 3

The Pursuit of False Happiness: Your Job Isn’t Your Identity

Here are some ways to disassociate your identity from your work — “So, what do you do?” A guy I recently met asked me this after two minutes of conversation. “Ah, uhm…” I stuttered for a while before having the courage to say: “I’m… I’m unemployed right now.” “Damn,” I thought, “I’d felt so proud of myself two months ago when people…

Mental Health

6 min read

The Pursuit of False Happiness: Your Job Isn’t Your Identity
The Pursuit of False Happiness: Your Job Isn’t Your Identity
Mental Health

6 min read


Mar 27

Rebranded Veganism: How Bold and Vibrant Branding Has Made Veganism More Appealing

Popping brands make plant-based alternatives delicious for both eyes and stomach — I felt encouraged toward a plant-based lifestyle in an aisle. Veganism has seen a boost over recent years, with more people giving up meat and dairy. Studies predict that by 2040, only 40% of the global population will eat meat. This lifestyle change has resulted in a growing demand in…

Marketing

6 min read

Rebranded Veganism: How Bold and Vibrant Branding Has Made Veganism More Appealing
Rebranded Veganism: How Bold and Vibrant Branding Has Made Veganism More Appealing
Marketing

6 min read


Mar 8

‘I Wish We Could Talk’: Everything About Sex I Couldn’t Tell My Mom

Avoiding the sex talk didn’t make me avoid sex — When I first swallowed a Plan-B, the shame hit my body, and I cried. I was 19 and felt stupid for not being careful enough. The voice in my head repeated: “You should have realized when the condom broke off.” …

Women

6 min read

‘I Wish We Could Talk’: Everything About Sex I Couldn’t Tell My Mom
‘I Wish We Could Talk’: Everything About Sex I Couldn’t Tell My Mom
Women

6 min read

Buse Umur

Buse Umur

930 Followers

a copywriter who crafts your truth 💛 | copywriting, marketing, branding, personal essays

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