Open in app

Sign in

Write

Sign in

Mastodon
Buse Umur
Buse Umur

1.6K Followers

Home

Lists

About

Published in

Better Marketing

·Pinned

The Marketing Campaign That Killed Over 200,000 People

How OxyContin became a hit in the US and created a heroin addiction — If you’re a marketer, chances are that you love talking about your brand. But we don’t always promote products like vegan snacks or healthy sodas that we know would help others. What if the product you market kills people? As in: what if your brand caused a heroin crisis in…

Marketing

6 min read

The Marketing Campaign That Killed Over 200,000 People
The Marketing Campaign That Killed Over 200,000 People
Marketing

6 min read


Published in

The Startup

·Pinned

AI Is Here to Stay — But It’s Not a Threat to Our Creativity, It’s an Opportunity

AI is the new secret ingredient in creative marketing — it’s not cheating — Imagine you’re sitting in a room with many other talented and famous photographers. You got a lucky ticket to attend the Sony World Photography Awards. One of its kind, the world’s most prestigious photography event. You hear the speaker call your name on the stage. The spotlight and all those…

Artificial Intelligence

6 min read

AI Is Here to Stay — But It’s Not a Threat to Our Creativity, It’s an Opportunity
AI Is Here to Stay — But It’s Not a Threat to Our Creativity, It’s an Opportunity
Artificial Intelligence

6 min read


Published in

Human Parts

·Pinned

​​I Lost My Pride When I Came Out

It’s been a year since I came out to my parents and got rejected — there’s nothing to be proud of. — A year ago, I spoke the unspeakable. I looked my parents in the eye and told them I’m bisexual and that I have a girlfriend. My mom and dad were the kindest people I’d ever known. They taught me to respect people fully and deeply under any circumstance, but that…

Pride

6 min read

​​I Lost My Pride When I Came Out
​​I Lost My Pride When I Came Out
Pride

6 min read


Published in

The Startup

·Pinned

To Keep Your Readers Hooked, Pitch Them Their Own Identity

If you want to write persuasively, learn from Nike to master this step. — How do you write sentences that will grab your readers by the neck? How do you influence them, so they won’t want to get out of the hook? We’re the most impatient species on earth and get bored of what we read in a few seconds. But we also tend…

Writing

5 min read

To Keep Your Readers Hooked, Pitch Them Their Own Identity
To Keep Your Readers Hooked, Pitch Them Their Own Identity
Writing

5 min read


Aug 6

My Session on Medium Day: Pre-Submit Your Questions

Spoilers: There’ll be storytelling tips for non-native writers — My Medium journey has always been on and off. I clicked the “Publish” button so many times only to see a few clicks in return. I’d give up, then come back, give up, and… I never thought Medium was a place for me — for us. For those who learned…

Medium Day

3 min read

My Session on Medium Day: Pre-Submit Your Questions
My Session on Medium Day: Pre-Submit Your Questions
Medium Day

3 min read


Published in

The Startup

·Jul 10

How These Two Brands Made “Healthy Snacking” Cool

Who knew snacking could be healthy? — When we were kids, our parents hid snacks in cabinets because they weren’t nutritious. As we grew older, we ignored the snack aisles in stores because all options were loaded with sugar. The snack industry became a forbidden place that we visited once in a while and regretted each time. …

Marketing

5 min read

How These Two Brands Made “Healthy Snacking” Cool
How These Two Brands Made “Healthy Snacking” Cool
Marketing

5 min read


Published in

ILLUMINATION

·Jul 10

I Proposed To My Girlfriend After 3 Months of Dating

When in doubt, take a leap of faith for your dream life — We tend to think relationships are one way that works for everyone. You meet someone in person and date for a couple of years. Only then you can be sure of them. People say that it takes years to know your partner. But sometimes all it takes is two weeks…

Love

4 min read

I Proposed To My Girlfriend After 3 Months of Dating
I Proposed To My Girlfriend After 3 Months of Dating
Love

4 min read


Published in

The Startup

·Jun 30

2 Free Tools to Create A Portfolio That Actually Grabs Attention

I got 6 interviews in two weeks after creating my portfolio on these platforms — Finding a job as a freelance writer isn’t an easy task. You have to send almost 50 applications before landing your first gig. With 204 million freelance writers in only the UK and US markets, you’re competing with the whole world. To stand out in the competition, you need only…

Freelancing

5 min read

2 Free Tools to Create A Portfolio That Actually Grabs Attention
2 Free Tools to Create A Portfolio That Actually Grabs Attention
Freelancing

5 min read


Published in

The Startup

·Jun 8

A Scary Tech Product Never Felt So Human — Thanks to Apple’s Copywriting

Apple releases its mixed-reality headset in the most emotional way possible — Steve Jobs had a vision for Apple — to create deep connections with customers. He wanted the product to empathize with humanity. He aimed for people to feel an emotional bond and genuine love for the product, even before utilizing it. And boy, did he succeed. Billions of people felt…

Apple

5 min read

A Scary Tech Product Never Felt So Human — Thanks to Apple’s Copywriting
A Scary Tech Product Never Felt So Human — Thanks to Apple’s Copywriting
Apple

5 min read


Jun 5

Breaking Up With Your Shower Head: Meet Your Eco-Friendly Vibrators

This sex toys brand revolutionizes the market and gives you sustainable orgasms. — Meet Love Not War. This company brings a sustainable stance to the sex toys industry by encouraging you to break up with your shower head. Why? According to research, nearly 23% of women masturbate in the shower. If you live with others, shower masturbation gives you peace of mind, where…

Marketing

5 min read

Breaking Up With Your Shower Head: Meet Your Eco-Friendly Vibrators
Breaking Up With Your Shower Head: Meet Your Eco-Friendly Vibrators
Marketing

5 min read

Buse Umur

Buse Umur

1.6K Followers

a copywriter who crafts your truth 💛 | copywriting, marketing, branding, personal essays

Following
  • Shaunta Grimes

    Shaunta Grimes

  • Donna L Roberts, PhD (Psych Pstuff)

    Donna L Roberts, PhD (Psych Pstuff)

  • E.B. Johnson

    E.B. Johnson

  • Eve Arnold

    Eve Arnold

  • Y.L. Wolfe

    Y.L. Wolfe

See all (744)

Help

Status

About

Careers

Blog

Privacy

Terms

Text to speech

Teams