PinnedBuse UmurinBetter MarketingThe Marketing Campaign That Killed Over 200,000 PeopleHow OxyContin became a hit in the US and created a heroin addiction·6 min read·Sep 6, 2023--25--25
PinnedBuse UmurinThe StartupAI Is Here to Stay — But It’s Not a Threat to Our Creativity, It’s an OpportunityAI is the new secret ingredient in creative marketing — it’s not cheating·6 min read·Jul 25, 2023--18--18
PinnedBuse UmurinHuman PartsI Lost My Pride When I Came OutIt’s been a year since I came out to my parents and got rejected — nothing to be proud of.·6 min read·Jun 6, 2023--139--139
PinnedBuse UmurinThe StartupTo Keep Your Readers Hooked, Pitch Them Their Own IdentityIf you want to write persuasively, learn from Nike to master this step.·5 min read·May 4, 2023--43--43
Buse UmurinMind CafeThe Painful Pleasure of Falling and FailingFailing and evolving is life’s greatest reward·6 min read·6 days ago--1--1
Buse UmurinBetter MarketingA “Bloody” Hell Marketing: The Knix Approach to Femvertising Done RightPleasure, inclusivity, and defying societal norms — a deep dive into Knix’s marketing strategy·6 min read·Jan 9, 2024--8--8
Buse UmurMy Session on Medium Day: Pre-Submit Your QuestionsSpoilers: There’ll be storytelling tips for non-native writers·3 min read·Aug 6, 2023--1--1
Buse UmurinThe StartupHow These Two Brands Made “Healthy Snacking” CoolWho knew snacking could be healthy?·5 min read·Jul 10, 2023--1--1
Buse UmurinILLUMINATIONI Proposed To My Girlfriend After 3 Months of DatingWhen in doubt, take a leap of faith for your dream life·4 min read·Jul 10, 2023--3--3
Buse UmurinThe Startup2 Free Tools to Create A Portfolio That Actually Grabs AttentionI got 6 interviews in two weeks after creating my portfolio on these platforms·5 min read·Jun 30, 2023--8--8
