PinnedPublished inBetter MarketingBumble Rebrand: Why Everyone’s Talking & What Marketers Can LearnFrom positioning to marketing, here’s why everyone’s talking about BumbleMay 1528May 1528
PinnedPublished inThe StartupTo Keep Your Readers Hooked, Pitch Them Their Own IdentityIf you want to write persuasively, learn from Nike to master this step.May 4, 202346May 4, 202346
Published inBetter Marketing4 Must-Have Email Flows When You Start a BusinessUser activation is a journey, not a destinationSep 241Sep 241
Published inHuman PartsBurying My Parents While They’re AliveI don’t know what to do with this anger.Aug 264Aug 264
Published inBetter Marketing3 Proven Methods to Increase the Conversion Rate of Your Email MarketingA year of experimentation in 6 minutesAug 2217Aug 2217
Published inBetter MarketingHow to Use Marketing to Make Boring Fun: Online BankingRevolut, Wise, and Monzo are replacing traditional banks through marketing strategies.Jun 911Jun 911
Published inMind CafeThe Painful Pleasure of Falling and FailingFailing and evolving is life’s greatest rewardMay 51May 51
Published inBetter MarketingA “Bloody” Hell Marketing: The Knix Approach to Femvertising Done RightPleasure, inclusivity, and defying societal norms — a deep dive into Knix’s marketing strategyJan 98Jan 98
Published inBetter MarketingThe Marketing Campaign That Killed Over 200,000 PeopleHow OxyContin became a hit in the US and created a heroin addictionSep 6, 202325Sep 6, 202325
My Session on Medium Day: Pre-Submit Your QuestionsSpoilers: There’ll be storytelling tips for non-native writersAug 6, 20231Aug 6, 20231
