PinnedPublished inBetter MarketingBumble Rebrand: Why Everyone’s Talking & What Marketers Can LearnFrom positioning to marketing, here’s why everyone’s talking about BumbleMay 15, 2024A response icon28May 15, 2024A response icon28
PinnedPublished inThe StartupTo Keep Your Readers Hooked, Pitch Them Their Own IdentityIf you want to write persuasively, learn from Nike to master this step.May 4, 2023A response icon45May 4, 2023A response icon45
Published inBetter Marketing4 Must-Have Email Flows When You Start a BusinessUser activation is a journey, not a destinationSep 24, 2024Sep 24, 2024
Published inHuman PartsBurying My Parents While They’re AliveI don’t know what to do with this anger.Aug 26, 2024A response icon5Aug 26, 2024A response icon5
Published inBetter Marketing3 Proven Methods to Increase the Conversion Rate of Your Email MarketingA year of experimentation in 6 minutesAug 22, 2024A response icon17Aug 22, 2024A response icon17
Published inBetter MarketingHow to Use Marketing to Make Boring Fun: Online BankingRevolut, Wise, and Monzo are replacing traditional banks through marketing strategies.Jun 9, 2024A response icon9Jun 9, 2024A response icon9
Published inMind CafeThe Painful Pleasure of Falling and FailingFailing and evolving is life’s greatest rewardMay 5, 2024A response icon1May 5, 2024A response icon1
Published inBetter MarketingA “Bloody” Hell Marketing: The Knix Approach to Femvertising Done RightPleasure, inclusivity, and defying societal norms — a deep dive into Knix’s marketing strategyJan 9, 2024A response icon8Jan 9, 2024A response icon8
Published inBetter MarketingThe Marketing Campaign That Killed Over 200,000 PeopleHow OxyContin became a hit in the US and created a heroin addictionSep 6, 2023A response icon18Sep 6, 2023A response icon18
My Session on Medium Day: Pre-Submit Your QuestionsSpoilers: There’ll be storytelling tips for non-native writersAug 6, 2023A response icon1Aug 6, 2023A response icon1
