A Scary Tech Product Never Felt So Human — Thanks to Apple’s Copywriting

Apple releases its mixed-reality headset in the most emotional way possible

Buse Umur

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Apple’s Vision Pro

Steve Jobs had a vision for Apple — to create deep connections with customers. He wanted the product to empathize with humanity. He aimed for people to feel an emotional bond and genuine love for the product, even…

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Buse Umur

a copywriter who crafts your truth 💛 | copywriting, marketing, branding, personal essays