Breaking Up With Your Shower Head: Meet Your Eco-Friendly Vibrators
This sex toys brand revolutionizes the market and gives you sustainable orgasms.
Meet Love Not War. This company brings a sustainable stance to the sex toys industry by encouraging you to break up with your shower head.
Why?
According to research, nearly 23% of women masturbate in the shower.
If you live with others, shower masturbation gives you peace of mind, where nobody can barge in unannounced. The water sound covers any noise, and the shower head gives you extra pressure.
If someone told me about this research, I’d probably laugh and say, “Why isn’t it higher?”
Love Not War brings a fresh perspective by shedding light on the environmental impact of shower masturbation. And they’re absolutely right. It’s not like women can achieve orgasm in just five minutes.
So, when you consider that 23% of women indulge in shower masturbation, it adds up to an estimated 300 million liters of water wasted.
With its ironic and emotional campaign, this brand not only draws attention to the unsustainability of self-pleasure in the shower but also highlights its eco-friendly toys.
From its compelling narrative to captivating copywriting, Love Not War has nailed engaging its audience. Let’s break it down to see the case study.
Eco-Vibrators That Give Our Planet Peace of Mind
How many sex toy brands are out there right now?
Every corner we turn, a new sex toys brand is promoting its products by emphasizing the pleasure they provide. Rarely, though, do they mention the environmental impact of buying their toys.
Love Not War is here to change this narrative. Its mission is to create eco-products that last.
By bringing awareness to unaffordable and unsustainable shopping, the brand encourages us to choose “love” over “war”. Not only do traditional sex…
