InBetter MarketingbyBuse Umur3 Proven Methods to Increase the Conversion Rate of Your Email MarketingA year of experimentation in 6 minutesAug 22, 202417Aug 22, 202417
InBetter MarketingbyBuse UmurHow to Use Marketing to Make Boring Fun: Online BankingRevolut, Wise, and Monzo are replacing traditional banks through marketing strategies.Jun 9, 20249Jun 9, 20249
InBetter MarketingbyBuse UmurBumble Rebrand: Why Everyone’s Talking & What Marketers Can LearnFrom positioning to marketing, here’s why everyone’s talking about BumbleMay 15, 202428May 15, 202428
InThe StartupbyBuse UmurTo Keep Your Readers Hooked, Pitch Them Their Own IdentityIf you want to write persuasively, learn from Nike to master this step.May 4, 202346May 4, 202346
InBetter MarketingbyBuse UmurA “Bloody” Hell Marketing: The Knix Approach to Femvertising Done RightPleasure, inclusivity, and defying societal norms — a deep dive into Knix’s marketing strategyJan 9, 20248Jan 9, 20248
InThe StartupbyBuse UmurAI Is Here to Stay — But It’s Not a Threat to Our Creativity, It’s an OpportunityAI is the new secret ingredient in creative marketing — it’s not cheatingJul 25, 202319Jul 25, 202319
InBetter MarketingbyBuse UmurThe Marketing Campaign That Killed Over 200,000 PeopleHow OxyContin became a hit in the US and created a heroin addictionSep 6, 202318Sep 6, 202318
InThe StartupbyBuse UmurHow These Two Brands Made “Healthy Snacking” CoolWho knew snacking could be healthy?Jul 10, 20231Jul 10, 20231
InThe StartupbyBuse UmurA Scary Tech Product Never Felt So Human — Thanks to Apple’s CopywritingApple releases its mixed-reality headset in the most emotional way possibleJun 8, 20231Jun 8, 20231
Buse UmurBreaking Up With Your Shower Head: Meet Your Eco-Friendly VibratorsThis sex toys brand revolutionizes the market and gives you sustainable orgasms.Jun 5, 20231Jun 5, 20231
InThe StartupbyBuse UmurPeople Don’t Just Care About Your Products, They Care About Your Stance“A brand becomes stronger when you narrow its focus.” — Al RiesJun 1, 20235Jun 1, 20235
Buse UmurRebranded Veganism: How Bold and Vibrant Branding Has Made Veganism More AppealingPopping brands make plant-based alternatives delicious for both eyes and stomachMar 27, 20238Mar 27, 20238
Buse UmurMarketing To Gen-Z: Apple Releases New Yellow iPhone 14 and iPhone 14 PlusApple knows how to connect with its audience, and now the target is Gen-ZMar 8, 20234Mar 8, 20234
InBodovillebyBuse UmurHow Nike Empowers Women In All ShapesNike for (M)others — Made For The Toughest AthletesOct 15, 2020Oct 15, 2020
InBodovillebyBuse UmurPantone Breaks The Taboos With Its Period ColorWith its new shade ‘Period,’ Pantone encourages period positivityOct 16, 20202Oct 16, 20202
InBodovillebyBuse UmurThe Subtle Power of TypographyCan typefaces speak for themselves?Oct 21, 20191Oct 21, 20191
InBetter MarketingbyBuse UmurThis Period-Proof Underwear Is Breaking TaboosThinx empowers women — and it’s great marketingJul 31, 20205Jul 31, 20205
InThe StartupbyBuse UmurFemvertising: Brands That Empower WomenWhy do women-focused brands increase?Jul 30, 2019Jul 30, 2019
